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Product: Identifying the Problem
Successful products solve customer problems. But there are endless problems to solve, and many will be a waste of valuable time, money, and resources. It’s essential to listen to customers and the market to ensure you’re providing products – and solving problems – that people will pay for.
This course looks at which problems are worth an organization’s time and money to solve. It covers the concepts of inside-out and outside-in thinking to ensure products are based on genuine need, and discusses some common sources of ideas and inspiration for product teams.
Covered in this course:
- Successful products solve customer problems
- Pitfalls of inside-out thinking
- Benefits of outside-in thinking
- Common sources of ideas and inspiration for product teams
- Importance of listening to customers and the market
- Solving the right problems sets your team up for success
